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NASTYGRAM FOR BUSINESS
Hear what customers
won’t say to your face.
You want to know when something misses the mark. Your customers want to be heard. Nastygram gives them a private way to tell you—and gives you a chance to listen, respond, and make the next visit better.
Claim my businessSign in with ChatGPT. Verify your email with a one-time code. No admin review.
Start a conversation.
When the author has activated their account too, you can reply and they can answer. A simple thank-you is a good place to start.
Keep it private.
Conversations stay inside Nastygram, encrypted in transit and storage. Account names and email addresses aren’t shared. Authors choose whether to keep receiving replies.
WHY THE QUIET FEEDBACK MATTERS
A three-star experience
has a story behind it.
A customer leaves thinking “it was fine, but…” You may never hear the reason—or it may become a public review. Either way, you’d rather know what happened. Nastygram gives customers another way to speak candidly, directly to you.
Your reputation travels further.
Customers can discover a business on a map, through a review, or by asking an AI assistant like ChatGPT where to go. Ratings and public feedback can shape that first impression. Listening to the experiences behind them is a good place to start.
A change from 4.7 to 4.6 can feel consequential. Its actual impact depends on the business and how customers find it; Nastygram can’t guarantee a rating, recommendation, or number of customers.
Estimated revenue increase per extra rating star
Michael Luca’s Harvard Business School working paper found this effect for independent restaurants in Seattle when their overall Yelp rating increased by one star.
Read the study · 2011, revised 2016Higher probability of being fully booked
Anderson and Magruder’s 2012 study of San Francisco Bay Area restaurants estimated this increase in selling out evening reservations from an extra half-star in their displayed Yelp rating.
Read the Economic Journal studyThese historical studies examine overall restaurant ratings and revenue or reservation demand. They do not measure lost walk-ins from one three-star review or establish results for Nastygram. Results may differ across businesses and platforms.
Why we built Nastygram.
We believe honest feedback should be easier to give and more useful to receive. Invite compliments, concerns, and ideas through the same private channel, and turn what you learn into a better experience. Customers remain free to leave public reviews. Nastygram won’t sort customers by rating or ask them to withhold criticism. See Google’s review guidelines.
BUILT WITH BUSINESS OWNERS
Before we build more,
tell us what matters.
We’re talking with independent restaurants, cafés, and gyms—including businesses across Chicago’s North Shore. Would this solve a real problem? Is $49 per location per month a sensible price?
We’d also like your take on the name “Nastygram” and the look and tone of this page. Would you feel comfortable putting this brand in front of your customers?
“I wouldn’t use this” is useful feedback too. Tell us what you use today, what’s missing, or what you’d change.
Here’s where we are.
Nastygram already supports private feedback by email. Business-specific QR pages, weekly digests, and the paid package are proposed pilot features. The first digests may be prepared with human review and AI assistance.
Customers would send feedback for free. Businesses would pay for collection tools and useful reporting. We won’t sell sender identities or charge to remove criticism. Customers remain free to post public reviews.
AI can miss identifying clues, and context can reveal who wrote a message. Read how privacy works.
HELP SHAPE THE PILOT
Useful? Fairly priced?
We’re seeking honest opinions from business owners. No purchase, card, or commitment. A sentence or two is plenty.